muji
Mujirushi Ryōhin, or "brandless quality goods" is a homeware and clothing store that wins awards for their achievements in the design of everything from the most basic home needs, such as CD players and notepads, to pre-built houses. There are stores worldwide, but overseas locations pale in comparison to all of the branches in Tokyo. Further, the Yurakucho flagship store and the Tokyo Midtown store are two of a handful to carry the Muji Labo experimental line of clothing. Though simple, everything at Muji is intelligently designed and manufactured in an eco-friendly manner. "Muji-er" Muji fanatics come here for Japan-only foods, stationary, and houseware. You never thought you’d say wow about notepads, but you will.
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